ABG CMO

David Im · @davidim · view on X

Hi I'm David, the builder of ABG CMO. There's been a lot of noise around abgcmo recently. Some people liked it, some people (actually a lot of people) hated it. And beyond just my own posts, many others in SF started jumping on the ABG CMO thing too. As the person who started abgcmo, I've had a lot on my mind. I've been waiting for the abgcmo hype to die down to say sorry to some people. Hope this doesn't go viral and reaches only the people who really need to see it. abgcmo started back when I was working on my previous product, Clawra. To promote our character called Clawra, we modeled her like a K-pop idol and posted her on Instagram (and it gained followers very easily). Then we realized that making these AI influencers was painful (each video took hours and required 5+ tools) So I thought we should just build the product for this. To see if others had the same pain, I wrote an article on "how to make an AI influencer," and sure enough, people were dealing with the exact same frustrations. That's how the idea for ABG CMO came about. Since the product was built around our workflow, we set it up to generate only K-pop idol style women (because the conversion rate was the best). We made it impossible to use real people, only the AI avatars we generate in one shot, which is why every influencer ended up looking uniformly K-pop. But people got really mad, saying, "This isn't ABG." At first I brushed it off. Social media is always full of hate, and I figured it would quiet down on its own. But over time, more and more posts kept coming up saying ABG is its own distinct culture. That's when it finally hit me, ABG as a culture is something deeply precious to certain people. To anyone who felt I didn't respect ABG culture, I'm truly sorry. Recently, two girls named Katie and Julie threw an ABG party and got absolutely roasted for not being ABG. It even made the news. People who've actually lived the ABG culture hated it. I was actually invited to host that event, but I couldn't go there. I respect Katie and her friends, but I knew that the moment I showed up, more people would get hurt. Anyway, this whole phenomenon has had the tech scene in a frenzy lately. I really hope the tension between non-ABG Asians and ABG Asians doesn't get worse. I never imagined that abgcmo would spread into something this big. While all this has been unfolding in SF, we've been building the product we originally planned. abgcmo was actually an early marketing play for that product. It worked, but it doesn't feel perfect. Up until now, 90% of my persona on Twitter has been fake. People who've met me irl will know (I'm actually just a calm tech-nerd) As an international founder, twitter is basically initially the best way in to meet awesome friends and investors in SF, so I've been optimizing for virality. I guess now I'm at a point where I can be authentic. Sorry for the people who got hurt from abgcmo. and despite all the controversy around agbcmo, thank you again to the people who believed in the real-world "Im Dohyun", not twitter's "David Im".

Grace Ling ✨ · @gracepace_ · view on X

Wanna become an ABG CMO or hire ABG CMOs? Come to our ABG/ABB maxxing event in San Francisco on Sat May 2 Learn makeup, Twitter maxxing strategies, gaming the system, and more Hosted by @dear_kxtie @0xJuliechen @davidim and moiiiiii Comment for an invite This is me as an ABG (no AI, makeup by @AnnieLiao_2000)

Julie Chen · @0xJuliechen · view on X

Everyone mocks @cluely. Everyone wants to be Cluely. More college students now choose content creator roles over $200k big tech jobs -> More startups hire "ABG" content creators for marketing -> The entire tech marketing bar rises -> Content creators have better inputs for marketing. attention → money → higher bar → talent diversion → even more attention dominance Social media likes/views/shares aren't just vanity metrics anymore; they're the new due diligence. ABG is not the core. Attention economy is. Read more ⬇️

Noah Smith · @Noahpinion · view on X

There is a whole universe of ABG Discourse that we can merely peer dimly into from a great distance