sf-isms.a field guide to the san francisco vernacular

noun · first recorded 2026 · status: canon

Anti-signal

1.A trait, credential, or behavior that lowers your status in SF tech rather than raising it. Canonical examples: Forbes 30 Under 30, an "open to work" LinkedIn badge, VC-hosted dinners, and raising too much money.

Putting "thought leader" in your bio is the single biggest anti-signal in this city.

01Origin

An inversion of "signal" from signaling theory, which VCs and engineers have long used for evidence of quality ("high signal," "signal versus noise"). Flipping it, so that a conventionally impressive credential reads as evidence against you, hardened into named SF discourse in the mid-2020s; no individual coiner is identified, which is very high signal for the coiner.

The New York Times canonized the pairing in a June 2026 piece, "Is Your Vibe High-Signal or Anti-Signal?", describing the terms as ubiquitous on tech social media and quoting Sam Altman's line that going to dinners hosted by venture capitalists "tends to be a big anti-signal."

The discourse layer is fully recursive: publicly explaining what is and is not anti-signal is itself considered anti-signal, as is, arguably, maintaining an encyclopedia of it. The concept underwrites half this catalog: LARPing is anti-signal detected, taste is the moat is anti-signal avoided, and grindslop is anti-signal posted daily at 5 a.m.

02Notable sightings

Sam Altman · @sama
"Going to dinners hosted by venture capitalists tends to be a big anti-signal." As quoted in the New York Times, June 2026.

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04See also