sf-isms.a field guide to san francisco slang

noun · first recorded 2011 · status: emerging

Monroe's

1.The Broadway club where the interns and the Stanford kids go. Your probability of being there is inversely proportional to your age: by 25 attendance requires an explanation, by 30 an intervention.

He said he was going to Monroe's and the room did the math on his age in silence.

01Origin

The venue opened in 2011 at 473 Broadway in North Beach, in the former Dragon Bar space, and runs a Friday institution called Battle of the Decades: well drinks start at one dollar and rise in price every hour. This is an incentive structure precision-engineered for people who can arrive at six on a Friday with nothing else scheduled, which is to say interns.

Every summer the intern class discovers it simultaneously, as if issued the address at orientation, and the Stanford contingent treats Broadway as a north campus annex. The dollar-drink clock is a forcing function for showing up early; the crowd it selects is one where a 24th birthday reads as seniority.

The age law is exact and self-enforcing. Nobody decides to stop going to Monroe's; one September it simply stops occurring to you, and that is how you learn you are 26. From there the pipeline runs north: Balboa is the bar you age into, Monroe's is the one you age out of, and the 7 girls of SF have, at any given moment, exactly one representative there, checking on the youth.

02Notable sightings

No tweets are on file yet - the field work continues. Search X for “Monroe's.

03Spread the ism

Every entry ships as a card. Download it, post it, cite your sources.

04See also