sf-isms.a field guide to san francisco slang

phrase · first recorded 2024 · status: canon

SF is cooked

1.The all-purpose verdict that something in San Francisco is beyond saving: dating is cooked, housing is cooked, hiring is cooked, the coffee line is cooked. Fill in the subject; the kitchen is always open.

Rent's up, the mixer had a waitlist, and the model took his job. SF is cooked. Anyway, he's staying.

01Origin

"Cooked" arrived from gaming and Gen Z slang, where "we're cooked" means doomed and "let him cook" means the opposite, a pair of idioms that share one kitchen and total ambiguity. SF adopted the doomed sense and industrialized it: the template "[SF thing] is cooked" now processes every civic complaint, from the gender ratio to the one-bedroom that just listed at $4,200 to the seed round that took a weekend.

The template's power is its range. "Dating in SF is cooked" compresses the whole seven-girls census into three words. "Housing is cooked" is both a market report and a moral position. "Hiring is cooked" means either that nobody can find engineers or that engineers can find nothing, depending on who is posting. The word does no analysis and needs none; it is a verdict with the reasoning left as an exercise.

In the local escalation ladder it sits one rung below nuke SF: cooked is the diagnosis, the nuke is the treatment plan. Its formal register is directionally very bad, which, as the timeline observed, is just a funny way of saying ur cooked. And crucially, the verdict never implies leaving: SF is cooked, and everyone saying so just signed another lease.

02Notable sightings

Mehul Agarwal · @meh_agarwal
Indian uncle standing on apartment porch seeing me in my YC jacket with CMU backpack & Meta Raybans: Are you from Doordash? SF is cooked.
Annie Liao · @AnnieLiao_2000
Dating in SF is cooked. We built a dating app for locked in singles in SF to find love (using X to match people)!

More sightings on X →

03Spread the ism

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04See also