We sell to agents

The line became sayable in late 2025 when the rails landed: OpenAI and Stripe shipped instant checkout inside chat, Google pushed an open agentic-commerce protocol with Shopify on board, and Visa's CMO began explaining "B2AI" to Fortune with a straight face. What had been a provocation became a slide, then a category.

Practically it means the funnel is now a tool call: SEO gives way to being legible to models, the pricing page becomes an API, and the landing page's real audience reads the entire docs in under a second. The surveys keep pace with the pitch decks: most businesses say they would optimize offers for agent buyers, and the projections have a majority of digital engagement starting inside agent environments within a couple of years.

As an SF-ism it is the flex form of a genuinely strange fact. Your best customer never sleeps, never churns emotionally, and holds no grudges; your worst customer is also that, and it comparison-shopped you against forty rivals mid-sentence. The customer in question is, of course, a clanker; its budget is somebody's tokenmaxxing line item; and if it stops calling your API, that is the quiet version of Claude just killed X.